Tung Tung Tung Sahur Noxa — Who Created Triple T and What Happened Next
Quick Answer: Noxa (TikTok username @noxaasht) is the Indonesian creator who made Tung Tung Tung Sahur on February 28, 2025 — one day before Ramadan began in Indonesia. Noxa created the character as part of the Indonesian Anomali AI trend. His intellectual property rights are managed by French licensing company Mementumlab, which enforced those rights through two removals of the character from Steal a Brainrot and the official licensing deal with Epic Games for the Fortnite skin. Visit the Tung Tung Tung Sahur homepage for the complete guide.
Who Is Noxa — The Creator of Tung Tung Tung Sahur
Noxa is an Indonesian TikTok content creator operating under the username @noxaasht. He is known primarily as the creator of Tung Tung Tung Sahur — the most globally recognized character of the 2025 Brainrot meme wave — which he posted on February 28, 2025 as part of the Indonesian Anomali AI creative trend.
Before creating Tung Tung Tung Sahur, Noxa was a participant in Indonesia's Anomali AI content space — a TikTok movement of creating AI-generated beings with absurdist characteristics and Indonesian cultural references. Tung Tung Tung Sahur was his most successful creation by an enormous margin, transforming him from a niche Indonesian TikTok creator into the owner of one of the most valuable AI-generated character IPs to emerge from internet culture in 2025.
Noxa — Key Facts
How Noxa Created Tung Tung Tung Sahur
Noxa created Tung Tung Tung Sahur using AI image generation tools — consistent with the Anomali AI trend format that used AI art to create visual representations of absurdist character concepts. The character concept itself — an anthropomorphic kentongan wooden drum creature with Ramadan Sahur horror lore — was Noxa's creative contribution. The AI tools generated the visual output from his direction.
The choice of subject matter was culturally deliberate. Noxa drew on the Indonesian Ramadan tradition of kentongan drum patrols before dawn — a practice he and his audience knew from direct personal experience. By giving the kentongan drum an anthropomorphic form and a horror premise (a creature that punishes ignored Sahur calls), he created a character that was simultaneously funny, culturally specific, and universally accessible through its phonetic appeal.
The release timing was also deliberate: February 28, 2025 was one day before Ramadan began in Indonesia. The character was conceived as Ramadan content — timed to resonate with an audience whose cultural attention was already focused on the upcoming fasting month. For the full Indonesian cultural context, see our Ramadan guide.
What Happened After Noxa Posted — The Character Goes Global
First Tung Tung Tung Sahur TikTok posted to @noxaasht one day before Ramadan. Initially targeted at Indonesian Anomali AI audiences.
The character crosses into Italian Brainrot communities globally, gaining recognition far beyond Noxa's original Indonesian audience. Search volume begins climbing rapidly.
The character appears in Roblox's Steal a Brainrot without Noxa's authorization. Mementumlab — managing Noxa's IP — enforces his rights. The character is removed for the first time.
Epic Games officially licenses the character from Noxa through Mementumlab for the Fortnite Brainrot Bundle. The Tung Tung Tung Sahur skin releases April 3, 2026. Second removal from Steal a Brainrot occurs the same month.
Noxa and Mementumlab — The IP Story
One of the most significant aspects of Noxa's story is how his character's intellectual property has been managed — and enforced. Mementumlab is a French-based licensing and IP management company that represents Noxa's rights to the Tung Tung Tung Sahur character.
This relationship became publicly significant when Steal a Brainrot — the Roblox game that featured Triple T as a Secret-rarity character worth $500M in-game — was found to have used the character without proper authorization. Mementumlab's enforcement of Noxa's rights led to the character being removed twice from the game: once in September 2025 and once in April 2026.
The two removals created significant drama in the Steal a Brainrot community — the game's most valuable character disappearing repeatedly due to real-world IP disputes. Each removal increased the character's collector value among players who had obtained it before removal. See the full story in our removal guide and Steal a Brainrot price guide.
Noxa's Significance — What His Story Represents
Noxa's story is significant beyond the meme itself. He represents a new category of content creator — someone who used AI generation tools to create original character concepts rooted in genuine cultural knowledge, produced something that achieved global recognition, and then successfully maintained and enforced intellectual property rights in an environment where AI-generated content's IP status is frequently contested.
The fact that Mementumlab could successfully enforce Noxa's rights — achieving the Fortnite licensing deal and multiple removals from an unauthorized game — established that AI-generated character IP can be owned, licensed, and protected. This has implications for other creators in the Anomali AI and Italian Brainrot spaces who have created characters that have been commercially used without authorization.
Common Mistakes About Tung Tung Tung Sahur and Noxa
❌ Mistake 1 — "Noxa is Italian"
Noxa is Indonesian. His TikTok username is @noxaasht and he created the character for an Indonesian audience using Indonesian cultural tradition. Mementumlab (his IP manager) is French — but Noxa himself is Indonesian.
❌ Mistake 2 — "AI created the character — there is no human creator"
Noxa is the human creator. He used AI image generation tools to produce the visual — but the concept, cultural reference, lore, audio, and creative direction were Noxa's. He holds the intellectual property rights.
❌ Mistake 3 — "Mementumlab owns the character"
Mementumlab manages Noxa's IP rights — they are his licensing representative, not the owner. The intellectual property belongs to Noxa. Mementumlab acts on his behalf.
❌ Mistake 4 — "The Fortnite skin means Epic Games owns the character"
The Fortnite skin is a licensed product — Epic Games licensed the character from Noxa through Mementumlab. Noxa retains IP ownership. The licensing deal is what allowed the skin to exist legally.
Frequently Asked Questions About Noxa and Tung Tung Tung Sahur
Who is Noxa?
An Indonesian TikTok creator (@noxaasht) who created Tung Tung Tung Sahur on February 28, 2025 as part of the Indonesian Anomali AI trend. His IP is managed by French company Mementumlab.
Did Noxa create the character using AI?
Yes — the visual design was AI-generated. But the concept, cultural reference (kentongan drum, Ramadan Sahur), lore, audio, and creative direction were Noxa's original contributions. He holds the intellectual property.
What is Mementumlab?
A French-based licensing and IP management company that represents Noxa's rights to the Tung Tung Tung Sahur character. Mementumlab enforced those rights through the Steal a Brainrot removals and brokered the official Fortnite licensing deal with Epic Games.
Why was the character removed from Steal a Brainrot?
The game used the character without Noxa's authorization. Mementumlab enforced his IP rights, resulting in two removals — September 2025 and April 2026.
Does Noxa get money from the Fortnite skin?
Yes — the Fortnite skin was officially licensed through Mementumlab. Unlike the unauthorized Steal a Brainrot appearances, the Fortnite deal compensates Noxa for the use of his character.
Where can I find Noxa's TikTok?
Noxa's TikTok username is @noxaasht. His original February 28, 2025 Tung Tung Tung Sahur post remains on the platform as the source of the character's entire global phenomenon.